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Most brands hire a designer and an editor. I’m both.

I build the whole visible surface of a brand — the identity, the site, and the video that lives on it.

Grain42
Light68
Focus25
Video · Brand · Web
Work that has gone out under these names
Monday Academy
Video classes · Editor
Free Salon Education
Editor · 1M+ subscriber channel
Juanpis González Late Night
Cam editor · 2.95M subscriber channel
Prevención y Respuesta
Web designer · Design, build, deploy
Balerco
Web designer
David Arroyave
Personal brand · Identity, site, video
Prevención y Respuesta pyrsas.com ↗ 2026
The Prevención y Respuesta homepage: a dark hero photograph of rope-access safety gear under the headline Somos sus aliados en Prevención

A safety consultancy with nothing to send a procurement officer but a phone number. Designed, built and shipped on its own domain.

Web design Front-end build Deploy
David Arroyave Brand guideline · In progress 2026
The David Arroyave brand proposal cover: a teal-lit stone Buddha face behind the stacked-arc lid mark and the name David Arroyave, Brand Identity Proposal

An artist, trader and coach with a book to sell and no visual identity. Built the mark, the type system and the palette from a photograph of light on a stone brow.

Brand identity Logo design Art direction
Balerco balerco.co ↗ 2026
The Balerco homepage: an aerial photograph of a bright modular playground under the headline Creamos lugares mágicos, seguros y divertidos

A Bogotá playground manufacturer whose catalogue lived in a PDF. One page that lets a buyer walk the four product lines and see the parks already built.

Web design Front-end build SEO
Reel — selected work 01 / 07

Three years of cuts.
Ninety seconds.

Campaign work · Monday Academy · Late-night multicam · Medical webinars Press → for the next clip
Off the clock — photography Move the cursor →

Everything else I point a camera at.

Food · Street · Bogotá and Florida
Questions and rates

Before you ask.

If the answer isn’t here, it’s a two-line message and I’ll tell you straight whether I’m the right person for it.

send me a whatsapp

Every project is quoted after a short call, but these are the starting points so you know whether we are in the same range.

Brand identity and guidelinefrom $1,500
Website — design and buildfrom $2,400
Video editing — per finished minutefrom $75
Monthly retainer — ongoing editingfrom $1,200

USD · starting points, not quotes — the number comes after the call

A brand identity runs three to four weeks. A site of this size is two to three weeks from approved design to a live domain. Video depends on the cut — a single finished minute is usually two or three days, a reel or a course module is quoted on the footage.

Dates get fixed in writing before anything starts, and I tell you early if something is going to move.

Yes. Plenty of this work is one piece — a logo, one landing page, a month of edits. Taking all three is what makes the result hold together, but it is not a condition of working with me.

What the thing is for, who it is talking to, and anything you already have — logo files, photographs, footage, a site you like the look of. If none of that exists yet, that is the normal starting point and we build it.

Two rounds are built into every quote, collected as one list each round rather than message by message. Beyond that, or for a change of direction after something is approved, it is billed by the hour and I tell you the number before I touch it.

You do, on final payment — the source files, the project files and the fonts you are licensed for. No hostage situations and no monthly fee to keep your own website. I ask only to show the work in this portfolio, and you can say no to that.

Bogotá, Colombia, on GMT−5 — which is US Eastern time most of the year, so calls land inside your working day. I work in English and Spanish, and deliver in either.

Currently taking on work for Q1 Bogotá D.C. · GMT−5
Keiner Valencia at his desk in headphones, editing on a laptop Keiner
Available for Q1

Still deciding? Tell me what you are building and I will say straight away whether I am the right person for it.

contact me via mail
Working with clients worldwide · English and Spanish